Film Advertising and Reasons for Success of Films

Different Mediums of Film Advertising

• Newspapers (Ads and Reviews)
• Magazines (Ads and Reviews)
• Internet (Ads and Reviews)
• Cinema Websites (Ads, Reviews and Film Times and Outlets)
• Previews and Trailers in Cinema
• TV advertising (Trailers and snippets)
• Radio (ads, voice overs and plugs from actors/directors etc.)

How Films Are Made Known

• Interviews
• TV
• Magazines
• Newspapers
• Word of mouth
• Premiers
• Location interest
• Celebrity
• Publicity stunts
• Fly posting
• Soundtrack

Selling Points

• Actors
• Genre
• Prequel/Sequel
• Bestselling book title
• TV series adaption
• Released during peak viewing season
• Music/soundtrack