The advert I am analysing is an advert for a Dior Mascara. I think this advert suggests beauty, glamour and status.
The advert is an internet advertisement on the Marie Claire website which already shows it is a product that’s about glamour as it’s advertised in a glamour magazine or at least its online site. Since the advertisement is presented through the medium of the internet it shows that the product is being aimed at an audience with internet access which might reflect their lifestyle and personal wealth. As this advertisement is on the Marie Claire website it shows that it is aiming to interest those that are fashion extroverts that will go that little bit further to see what’s going on in the world of fashion and make-up because people visiting their website will be the readers that are so interested in the magazine that they want to find out even more. Also, maybe they feel like they are getting that little bit more exclusivity as if they have an account with the website they will get exclusives on the next issue and new products etc. Therefore the product is aiming at people who aim to be the fashion elite.
The advert is of a pair of beautiful eyes surrounded by darkness that are revealed to be a beautiful woman who is looking directly at the reader. There is also a picture of the mascara wand and case. The beautiful eyes surrounded by darkness creates a sense of mystery and sexiness, the eyes are beautifully made up with thick eyelashes and pale shadow on clear pale skin which is really set off by the black background. The eyes come off as glamorous due to the twinkle in them and the perfection of the make-up. Also the white writing on it mentions high definition; the word high suggests connotations of upper class and high social status.
In the second third of the picture the beautiful woman is shown to be wearing sparkly clothes which stand out next to her face and echo the sparkle in her eyes. This sparkle adds to the luxuriousness of the product and gives the reader a feeling that this mascara can give them the chance to feel this luxury. As the woman’s face is revealed completely to show a beautiful face it also gives the reader the chance to believe that if they buy this product they can look this beautiful. Also, at the bottom it gives the reader a chance to get their own “Dior Iconic trial size” which gives the feeling of exclusivity which adds to the suggestion of glamour and status, as not everybody is going to get this exclusive offer or have this opportunity.
The third part of the advert shows the picture of the product. The end of the wand is white which is quite unusual which adds to that exclusive feel and sense of high status because not many people are going to have a mascara wand with a white tip. Also the bottle that the mascara comes in is a shiny silver bottle which has an expensive, glamorous look about it. Especially against the black background the product really stands out.
I think this product is aimed mainly at a female audience as it is a female orientated product and it’s there to persuade them to buy the product for themselves so that they can aim to look like the model. On the other hand, I think the advert does appeal to men simply because of the seductive mystery in the eyes on the left which could appeal to the male audience making them buy this product for a woman if they wanted her to look anything like this woman. With personal aspiration I think the advert is aiming at the aspirers that want what the ‘beautiful people’ have, people that are looking for a well known brand with a reputation for its high status and connection with wealth and beauty.
The advert is an internet advertisement on the Marie Claire website which already shows it is a product that’s about glamour as it’s advertised in a glamour magazine or at least its online site. Since the advertisement is presented through the medium of the internet it shows that the product is being aimed at an audience with internet access which might reflect their lifestyle and personal wealth. As this advertisement is on the Marie Claire website it shows that it is aiming to interest those that are fashion extroverts that will go that little bit further to see what’s going on in the world of fashion and make-up because people visiting their website will be the readers that are so interested in the magazine that they want to find out even more. Also, maybe they feel like they are getting that little bit more exclusivity as if they have an account with the website they will get exclusives on the next issue and new products etc. Therefore the product is aiming at people who aim to be the fashion elite.
The advert is of a pair of beautiful eyes surrounded by darkness that are revealed to be a beautiful woman who is looking directly at the reader. There is also a picture of the mascara wand and case. The beautiful eyes surrounded by darkness creates a sense of mystery and sexiness, the eyes are beautifully made up with thick eyelashes and pale shadow on clear pale skin which is really set off by the black background. The eyes come off as glamorous due to the twinkle in them and the perfection of the make-up. Also the white writing on it mentions high definition; the word high suggests connotations of upper class and high social status.
In the second third of the picture the beautiful woman is shown to be wearing sparkly clothes which stand out next to her face and echo the sparkle in her eyes. This sparkle adds to the luxuriousness of the product and gives the reader a feeling that this mascara can give them the chance to feel this luxury. As the woman’s face is revealed completely to show a beautiful face it also gives the reader the chance to believe that if they buy this product they can look this beautiful. Also, at the bottom it gives the reader a chance to get their own “Dior Iconic trial size” which gives the feeling of exclusivity which adds to the suggestion of glamour and status, as not everybody is going to get this exclusive offer or have this opportunity.
The third part of the advert shows the picture of the product. The end of the wand is white which is quite unusual which adds to that exclusive feel and sense of high status because not many people are going to have a mascara wand with a white tip. Also the bottle that the mascara comes in is a shiny silver bottle which has an expensive, glamorous look about it. Especially against the black background the product really stands out.
I think this product is aimed mainly at a female audience as it is a female orientated product and it’s there to persuade them to buy the product for themselves so that they can aim to look like the model. On the other hand, I think the advert does appeal to men simply because of the seductive mystery in the eyes on the left which could appeal to the male audience making them buy this product for a woman if they wanted her to look anything like this woman. With personal aspiration I think the advert is aiming at the aspirers that want what the ‘beautiful people’ have, people that are looking for a well known brand with a reputation for its high status and connection with wealth and beauty.
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